The Digital Business Study Program is here to answer the challenges of the digital era which is growing rapidly and requires competent human resources in managing digital technology-based businesses. The Digital Business Study Program curriculum is comprehensively designed by combining economics, business, and information technology. Students will be equipped with knowledge and skills in analyzing digital markets, developing digital marketing strategies, and utilizing the latest technologies such as big data, artificial intelligence, and blockchain in the business world. Digital Business is a scientific field that combines engineering, business analytics and management.

Telkom University as one of the leading private universities in Indonesia with excellence in information technology, has infrastructure and resources that are very supportive for the implementation of the Digital Business Study Program. The Digital Business Study Program is committed to producing graduates who are superior, innovative, and ready to compete in business dynamics in the digital era. Graduates are encouraged to become drivers of digital economic growth in Indonesia and contribute to developing technology-based startups that are globally competitive.

This combination of skills is useful for managing the innovation process in the development of new products or businesses so as to integrate the design, design, integration, testing and marketing of a product and produce a competitive advantage for the organization. The S1 Digital Business program can be an enabler of the government’s goal of producing skilled and professional human resources in the ICT field, as well as producing technopreneurs.